http://www.lilithsaintcrow.com/journal/2009/06/a-good-book-aint-all-you-need/

Since I’m in the middle of shopping for an agent, I found this information timely and helpful—and pretty fun. Plus, it’s a good reminder that publishing takes time, a thick skin as well as know-how.

So what are your thoughts? What else do you need to land yourself an agent as a first-time writer?

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As many of you already know by now, my article, “10 Commandments to Writing Success,” was so popular that various versions have appeared all over the place, including in The Writer and The Writer’s Handbook, as well as on asbolutewrite.com and a slew of other writing resource sites.

Strangely, the whole thing grew entirely out of serendipity. I feverishly wrote the first version in no more than a half-hour and never intended it to be published. It was merely a way to answer all the member questions I had received when I began my first club, Mike’s Writing Workshop on Yahoo, in March of 2001.

As it turned out, people seemed to love it. There was a clamoring for more. So I ended up writing a Part 2 to it…and, well, the rest is history.

I thought it was time to add 10 more to the list for Part 3.

Hope you enjoy—but, more importantly, that you get something out of it and that it pushes you closer to your writing dream.

Here are the new commandments:

1) Pitch stories that you absolutely own. The best way to get an editor’s attention, especially if you’re relatively new to the game or not very high up on the “publishing credits” ladder, is to offer an idea that no one else can do—but YOU! Is it an exclusive interview with someone who’s turning down everybody else? Is it a story that only you know about? Are you the sole expert in this subject? Own a story up and down and you’ll have a huge advantage like you never had before.

2) Always push for more work. Once you’ve made headway with a publication—which means you’ve built up a mutual trust and respect with an editor or editors—keep asking for more assignments or keep pitching ideas. Writing can often be a momentum business. Don’t stop the flow. Also, if you have a published story on the stands, it’s the best time to pitch editors at other places. You’ll seem like the hot commodity of the moment.

3) Rejection should only be the beginning, not the end. Two things to consider here: A. Just because a publication nixes your story idea—or you in particular—doesn’t mean the next place will do the same. If you believe in yourself and your idea, never give up on it. B. Just because a publication rejects you outright doesn’t mean the same place won’t accept you six months later. At most places, there’s high turnover. Editors, as well as mission statements, change quickly.

4) Don’t hang all your hopes on resumes, clip packages, and query letters. Go into any high-level editor’s office and you’ll see stacks of unopened envelopes that nearly reach the ceiling. You’re annoyed, or depressed, that an editor hasn’t gotten back to you? Don’t be. He or she likely hasn’t even seen the contents of your envelope yet—and may never. Make phone calls (without being a stalker). Make meetings (without being demanding). In the writing game, as in most businesses, relationships matter more than anything in an envelope.

5) Learn to negotiate for more money. No matter what a publication offers, it’s often way less than it can afford. Always express mild disappointment at the first number, then pleasantly, professionally, ask for a little more. Understand that I don’t suggest this method for rank beginners. You’ll risk losing the assignment. It’s also running before learning to crawl. But for anyone with decent experience, you’ll gain greater respect by not jumping at the first number thrown at you. Also, if in the end a place refuses to budge on the story fee, ask for something else that doesn’t cost them money, such as your byline bigger or your name—and story teased—on the front cover. Or simply agree to do the story at their price for now (make it seem like you’re doing this out of the goodness of your heart) but, if they love the final product, that the next one will have to pay more. Always have a strategic plan when negotiating a story deal (have an answer ready for anything that might come up) and always get it in writing.

6) Whatever writing you do, try your best to be utterly unique and way above average. You want to put yourself in position where a publication or publisher can’t get what you do from any other writer. This is what gets the big jobs and the big dollars and the big careers.

7) Don’t beg. Always act as if you’re confident in your work and yourself, exuding an attitude that says, “I’d love to do this story for you, I really would, but if you’re not sure that you want it, I’m certain that some other publication will.” In other words, never show weakness, because editors will pick up on that and run away from it.

Don’t be a pest or a complainer or unprofessional. Editors will always choose the path of least resistance, wanting to work with writers that carry the least amount of baggage and write the cleanest, most thorough copy. Maybe if you win the Pulitzer, you’ll gain some extra rope. But until then, you best be a writer that editors love to work with.

9) Keep making baby steps upward. Don’t get too comfortable at a certain level. Keep challenging yourself. This will force you to make the work better and better, as well as help you make more and more money.

10) Don’t worry so much about people stealing your ideas. At the major publications, it hardly, if ever, happens. Plus, assuming you’re hitting a smaller, less trustworthy market, you should have so many ideas that if someone steals one that it wouldn’t matter in the least, because you have dozens upon dozens of them. The writing business is an idea business. If you don’t have ideas gushing out of your brain on a daily basis, you might want to try some other work.

You can find Michael at http://mikeswritingworkshop.blogspot.com/

You may also follow him on Twitter http://twitter.com/MikeGeffner

Michael Geffner

New York, United States Writer/Journalist/Columnist. Awarded for outstanding column and feature writing by APSE (Associated Press Sports Editors) 2005, 2006; won New York Publishers Association’s contest for Distinguished Sports Writing, 2007; included seven times in annual Best American Sports Writing anthology; voted Best Sportswriter in New York City by New York Press, 1990; won first place for profile writing by the Society of Professional Journalists (NJ), 2000; interviewed former President Nixon (twice, about baseball), Kareem Abdul-Jabbar (at his home atop a hill in Beverly Hills), Dennis Hopper (during a round of golf in Simi Valley), Forest Whitaker (via cell phones while he was driving around Los Angeles), Derek Jeter (by his Yankee locker); written for USA Today, The Associated Press, Details, The Sporting News, Cigar Aficionado, Texas Monthly, Page Six Magazine, FHM, The Writer, and The Village Voice.

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By Michael P. Geffner

These principles represent the best advice I can give anyone interested in making writing a career. Study them, learn them, and, most of all, do them. You’ll be amazed by the results.

1) Be a letter writer, not a resume sender. Resumes get shoved into the bottomless pit of file cabinets or dumped into the black holes of wastebaskets. Learn instead to be an aggressive composer of letters, though not sending these so often to the same editor that you become increasingly annoying. There’s a fine line between persistence and being a nuisance. Don’t cross that line, lest you risk turning people off who control your fate in the industry. In your letters, sell yourself like a salesperson, with you, of course, being the valuable commodity: who you are, what makes you different and better, what passions you have, how eager you are to work hard, and why you-and not someone else–should be working for the publication. The stationery and envelope should be of the highest quality (first impressions count!) and smaller than standard letter size (the small size virtually guarantees you’ll be put on the top of the pile by the secretary). The letter itself should be flawless and tightly constructed, and the envelope should always be marked “personal and confidential” (to pass the gatekeeper). Your singular theme should be this: I know I can make a difference at your publication. You need people like me. You must use me.

2) Come up with five solid ideas, things hopefully you’re passionate about and expert in, and write a couple of paragraphs on each (exactly what the story is and how you’d be attacking it). Make sure these “pitch letters” are well written (the editor will be judging your writing talent every step of the way) and targeted at the appropriate publications, ones publishing similar type stories. Fitting your story to the right publication is key. It should be as natural as a hand slipping smoothly in a glove.

3) Timing is everything. Spot trends and hit publications quickly with story ideas based on these, before someone else beats you to the punch. The hot item of the day approached uniquely is always a great way to get into print. Believe me, a well-timed pitch is gold!

4) Establish as personal a contact as possible with editors. Try to establish a phone connection at the very least, but face time is infinitely better and should without question be your goal. It’s harder to reject a real live breathing person than a faceless name at the top of another letter. In fact, in your letters to editors, write a sentence about how you’ll be calling on a specific day to discuss your “wonderful” ideas. This opens the door for your phone call. It won’t be easy. It’s like telemarketing at this point. But remember: Every rejection puts you closer to a sale. Though you’ll have to pass some gate keepers to get to the top editors, always be professional, polite but pleasantly forceful. And if anyone asks what your business is with this editor, say it’s personal. I mean, let’s face it, your career is personal. Also, as a way around secretaries and assistants, you can call before 9 AM and after 5 PM-when they aren’t there. And be prepared what you’ll say if the editor actually gets on the line. Don’t ramble. Get to the point and get off. Less is better. Make contact and leave on a high note. You want editors liking you enough to take your phone calls, not dreading the next one.

5) Study and immerse yourself in the marketplace. You need to get in the game to win it. Read media columns and industry magazines, join writing clubs, scan the net for resource sites, buy market books, get insider newsletters. Know the business inside out. Talk the talk and walk the walk. Editor and peers will know a professional when they see one.

6) Read what the best writers in your particular genre are doing. If you’re a magazine writer, get yourself a copy of the annual anthology Best American Magazine Writing. If you’re a short story writer, pick up The Best American Short Stories. See how it’s done at its best. It’ll be a great guide for what YOU should be doing. And read not for enjoyment but to learn. Study the writer’s art and craft, and even try to imitate it. In pop speak, this is called Modeling.

7) Networking is nearly as important as talent. This took me a long time to understand–and believe. I always felt that the talent alone would get me to where I wanted to go. Not true. I found that out the hard way. You need to know people. A lot of them. My advice: Write “networking letters” to major editors (at the top of the masthead), not asking for work (never do that in a networking letter!) but simply for advice on how to succeed as a writer. I mean, these are the industry leaders you’ll be contacting. They know a ton of inside info you don’t, as well as a ton of other influential people in the business. Try to arrange a face-to-face meeting, between 15 minutes to a half-hour long at THEIR convenience in their office. You’ll not only likely get some wonderful advice but will also establish yourself with a power broker. If he or she likes you enough and believes in you, he or she will likely consider you for future or current work (without you ever asking), or might refer you to another power broker. In other words, it multiplies naturally. One contact could lead to six. And after every visit, write a thank you note for them both graciously giving you their precious time and imparting some great information. Networking can also include your friends and family, who may have contacts in the field. Don’t be afraid to reach out for help. You’ll be amazed how many people will reach right back.

Do something toward furthering your writing career every single day. Read a book on writing. Write a pitch letter. Apply for a writing job. Set up an interview for a writing job. Write a networking letter to an editor. Arrange a meeting with an editor. Read a book by a great writer (not so much for entertainment but analyzing what the author does to achieve a certain effect). Read magazines and newspaper articles about the industry in media/publishing sections (This is a wonderful way to find the names of top agents). The thing is, you need to be proactive and be it daily. Action breeds action! It also adds up: A single “positive” every day builds into 365 in a year!

9) Write every single day, no matter what. Your mind is like a muscle. It needs a regular workout to stay strong and sharp. It’s like the man who asks someone on the street, “How do I get to Carnegie Hall?” And the other man says, “Simple. Practice, practice, practice.”

10) Don’t give up. The secret to ultimate success of any kind, I’m convinced, is persevering in the face of repeated rejection. If a newspaper/magazine/publishing house/literary agency doesn’t accept you at first glance, try them again six months later. Editors, people, and philosophies change frequently. If you’re not the cup of tea for one, you might be for another. The trick to succeeding as a writer, I feel, is having the strength and conviction to jump hurdles. Never take “no” for a final answer. Simply consider it the start for coming up with a more effective approach. Bottom-line is, if you write well, have great ideas and are well connected, success is definitely yours!

You can find Michael at http://mikeswritingworkshop.blogspot.com/

You may also follow him on Twitter http://twitter.com/MikeGeffner

Michael Geffner

New York, United States Writer/Journalist/Columnist. Awarded for outstanding column and feature writing by APSE (Associated Press Sports Editors) 2005, 2006; won New York Publishers Association’s contest for Distinguished Sports Writing, 2007; included seven times in annual Best American Sports Writing anthology; voted Best Sportswriter in New York City by New York Press, 1990; won first place for profile writing by the Society of Professional Journalists (NJ), 2000; interviewed former President Nixon (twice, about baseball), Kareem Abdul-Jabbar (at his home atop a hill in Beverly Hills), Dennis Hopper (during a round of golf in Simi Valley), Forest Whitaker (via cell phones while he was driving around Los Angeles), Derek Jeter (by his Yankee locker); written for USA Today, The Associated Press, Details, The Sporting News, Cigar Aficionado, Texas Monthly, Page Six Magazine, FHM, The Writer, and The Village Voice.

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