Rachelle Gardner, a top literary agent (as I’m sure you know) stated on her blog recently, “I almost wanted to announce that I’d no longer accept queries from anyone who doesn’t already have a good solid head start on a platform. (I won’t draw such a clear line in the sand, but consider yourself informed.)”
This quote leads perfectly into the second part of my ‘platform’ series. To expand on a promise from last week, a great way to get exposure is to guest blog on your favorite sites. As I already mentioned, just send your stuff in. Simple enough. Don’t be afraid of rejection. In this business, those (dreaded) things should eventually just roll off our shoulders. Why not practice that move now? Not a big deal; there’s always another avenue, another opportunity.
Here’s one specific opportunity for you—write a blog (or blogs) in your genre or area of expertise, and find a way to slip your name into it. Go even further and put your name in the title and a link to your home page in the article somewhere. Then submit it to Ezine Articles.
Lisa Barone, from last week’s blog, states that Ezine is a “great place to establish authority and build your personal brand, as it’s arguably the most cited article directory on the Web.” There you go!
There are a couple of other things you can do to build your platform, but I’ll leave those for you to discover. I’m going to move on to the next crucial part of all this. Alysson Fergison from DirJournal Marketing Articles helped out here.
So, you have all these sites and networks set up. How do you know that all of the information on them, or information written about them (i.e. you) is correct? You don’t want to do all this work just to have your good name tarnished, right? Well, there’s a way to keep track of it all. Just consider me, Eden Tyler, your solution ‘girl.’ (See how I did that—link and all?! Of course you’ll do a better job. You won’t be quite so conspicuous.)
The first, and easiest, way to track involves Google, not surprisingly. They seem to do it all, don’t they? (Heck, I even use their phone!) Google Alerts take only seconds to set up—I know because I just did it—and it notifies you via email on any topic about which you’d like to monitor. You can control the width and frequency of the search quite easily. I just typed in Eden Tyler (that one was better—plus I got the chance to plug my second blog), and it will search for any updates throughout the day, including any potential negative content.
Yahoo! offers the same service — Yahoo! Alerts. Simple to use and simple to remember.
Here’s one last one I found. If you are a Twitter user, search your name regularly using Twitter Search.
Cake. The only drawback is that none of these systems are very in-depth as to the information they are able to give.
That leads us to another way to monitor your online reputation. RSS feeds. There are many options for this, such as Technorati, Google News, and Yahoo! News. Like Google and Yahoo! Search, these sites allow you to receive feeds about any topic you’d like. The shortcoming here is that you have to log in every day and check the results yourself.
There is a site that is simpler, though. BlogPulse offers something called “Search the Blogosphere,” which allows you to subscribe and receive daily updates via RSS. Much easier. And with all the information I’ve given you, simple seems to be the best choice. At least that’s what I’m choosing. Because, heck, if we spend all our time on our brand/platform, when are we supposed to find time to write? Right?
I hope you found this helpful rather than confusing. I’m a bit loopy from all the information, but the point was for me to be the only one to end up that way. You all should have it a lot easier.
I’m wishing you luck in this and all endeavors! Most likely, I’ll have a new project for you soon…. (Eh.. Let’s hope not—this was work! I’ll try for fun next week.)
Since winning her first writing competition at a young age,
Eden Tyler, has only fallen more in love with the
written word. She uses her English, Psychology, and Sociology backgrounds to create depth to her own stories and novels while contributing to and running websites
about writing. This is what fulfills her, along with working as Co-Editor for
Fuel Your Writing, but she also enjoys
the freelance work that puts food on the table (and that ever-essential roof overhead) for her family.